Beautiful people get hit on all the time. After a while, the language must get very familiar – “You’re so beautiful … You’re so handsome … You have great hair … Wow! Those eyes of yours! … I love your style …”
The same holds true for beautiful employers. I bet that if you conducted a word search on applications to Google the words exciting, successful, innovative, dynamic, leader and great/amazing/awesome (delete as appropriate) would appear with monotonous frequency. Operative word: m-o-n-o-t-o-n-o-u-s.

So you’ve just spotted a supermodel in your neighbourhood. You engineer a meeting in the local vegetable shop. Your basket is filled with carefully selected, sure-to-impress, organic produce. Now, I’m no expert on the dating game, but I can assure you that opening gambits that include references to her beauty are not going to do the trick for you. No matter how original you think your approach is, believe me – she has heard it all before. You are drowning in her eyes? Ho-hum. You can’t believe how luminescent her skin is? Yaa-aaaawn! Her innate grace and poise? Yeah, what-ever!

You’ve got to find out what the person you want to woo is interested in. You’ve got to use your eyes, your ears and your mouth in proportion. You’ve got to really observe the response to your gambits. And maybe on the second date, you can make reference to some unique characteristic, quality or physical attribute that she hasn’t heard a gazillion times before. By the way – all of this assumes that you really are head-over-heels interested in this person for who she is … Jean Giraudoux was wrong:


“The secret of success is sincerity. Once you can fake that, you’ve got it made.”

If you have to be anything but authentic in your personal relationships or in your professional relationship with a current or potential employer, it’s not going to be a happily ever after story. So think about that as you woo that employer. Don’t tell Google how innovative, fast-moving or world-beating they are – what I refer to as the “You’re so big and bwave and stwong” approach. They know all that, and no matter how you phrase it, you are going to sound like a naif or a lounge lizard.

Research. Network. Read. Listen. Think! And then tell them what you genuinely feel about them. Put at least some of your heart on your sleeve. What will working for these people mean to you? Why should the supermodel entertain your advances? What makes you so damned special? 99.9% of emails and cover letters consist of a series of “As you will see from my CV” statements. Get past this. Get original. Get sassy. Get authentic. Get sincere.

Then you might get hired.